1. PCs and "living room devices" (set-top boxes, gateways and gaming consoles) are the current platforms. Downloads and streaming is the current delivery systems, for the PC some names are Netflix's Watch Now, Amazon's Unbox, Joost, Apple, Brightcore, GreenCine, CinemaNow, Jaman, and Guba. For the Tv, VOD, XBox, Vudu, AppleTv.
2. Some advantages were that their film stood out among the hundreds of films released in theatrical release and they bypassed mass marketing and film print costs. Some disadvantages include limited marketplace penetration because most people don't download movies yet.
3. A digetal media aggregator is someone who orchestrates deals with PC and "living room device" companies, distributing films for them to broadcast. They are the distributors/sales agents.
4. They both offered their products based on a "set your own price" format, enabling their fans a choice. The range varies on what people will pay for this though, most people seem to take advantage of it. 10MPH chose a .m4v format because it allows the consumer to view their product using different outlets.
5. By saturating many digital outlets they received more attention which led to more monetary gain from merchandise and overall sales of the film.
6. A lack of compatible outlets in the living room? Laziness? I'm missing it, I'm not sure.
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#6: In a sense laziness. In any case it is not always easy for non-techies to get the video on their living room television.
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